It's Beauty
DubaiMed AI Analysis
It’s Beauty (DIFC) is a well-reviewed luxury beauty salon with many customers praising friendly staff, attentive service, and clean, stylish premises. Evidence shows strong nail, brow and lash work for many clients, but there is at least one recent complaint about high pricing and a lack of visible medical credentials for some treatments.
Clients seeking high-quality nails, brows and lashes in a clean, stylish salon environment.
Pros
- •Multiple positive reviews praising friendly, attentive and professional staff
- •Consistently noted clean, cozy and stylish facilities (spotless restrooms mentioned)
- •Strong evidence of high-quality nail work (Russian manicure, neat cuticles) and a wide service menu
- •Website lists transparent price menu, multi-location presence and first-visit discounts
Considerations
- •At least one serious complaint about very high charges and pressured review-for-discount practice
- •No clear medical accreditations or practitioner qualifications listed for injectable/advanced treatments
- •Occasional operational issues implied (pricing disputes, parking) though generally accommodated
Detected Specialties
This analysis is generated from public Google reviews and website content. It is not a medical or regulatory assessment. You can verify this provider's licence in the official DHA medical directory.
Score Breakdown
5 reviews analyzed · website readMostly strong patient experience, clean facilities and clear service offerings drive the score up, but a notable pricing/overcharge complaint and absent medical credentials for advanced cosmetic procedures lower trust and transparency, pulling the overall rating to the mid-range.
What the DubaiMed rating means
The DubaiMed Rating is our own 0–100 quality score, derived by AI from Google reviews, website details, facilities, and credentials. The badge color shows the score tier at a glance:
Strong (80–100) — Consistently high-quality signals across reviews, facilities, and credentials.
Fair (60–79) — Solid overall, with some mixed or limited signals worth reviewing.
Weak (Below 60) — Weaker or inconsistent signals — check the reviews and details closely.
Recent Google Reviews
I absolutely love this beauty salon. The atmosphere here is always pleasant and cozy, and you can truly relax and enjoy your time. The staff is very friendly, attentive, and professional, making you feel welcome from the very first moment. A special highlight is the coffee and tea. They are genuinely delicious and taste just like drinks from a high quality coffee shop, which makes the experience even more enjoyable. My nails are done by Umud, and she is absolutely amazing. The manicure is always flawless, neat, and beautifully done. You can really see the passion and skill she puts into her work. My pedicure is done by Nurzada, and she also does an outstanding job. Everything is done with great care and precision, and the results are always perfect. I also want to mention the administrator Daria. She is truly wonderful, knows the products very well, and always recommends great services and products that help elevate my look. I highly recommend this salon. It is a place you will want to come back to again and again. If you are looking for quality, comfort, and excellent service, this is definitely the right place.
I did manicure and pedicure, and got charged 854 Dhs! Mentioning in their instagram that they’re offering 50% off for the first visit. Yes I added design for manicure and French for pedicure, but the price is still unrealistic, never paid this much in Dubai or any place in the world. Plus that it’s not that professional ( I attached the pic of the design) not detailed and doesn’t and not worth it, the nails aren’t even filed right. After that they tell you to leave them 5 stars in the reviews to give you more discount.
I had a really lovely experience at It’s Beauty – DIFC. The salon has a calm, relaxing atmosphere and everything is very well arranged and clean. Even the restroom was spotless, which I always appreciate. The staff were polite, gentle, and very professional, and the whole appointment felt unhurried and comfortable. As for the nails — I’m extremely happy with the result. The Russian manicure was done with great attention to detail, clean cuticles, perfect shape, and a beautiful finish. This is exactly how I like my nails to look. I’ll definitely be coming back and highly recommend this place if you’re looking for quality and a relaxing experience.
Very professional place! They did my nails so well and were able to fit me in last minute as well. Big collection of nail polish colors! I was late due to parking issues but they were still able to fit me in
I recently visited this beautiful salon during their client’s day brunch at DIFC, and I had such a lovely experience! Assel did my brow coloring and shaping, and I’m really impressed with the result – very natural and flattering. As a sweet compliment, I also received brow botox, which was such a nice surprise! The salon offers different services and amazing discounts, which makes the whole experience even better. The atmosphere of the salon is cozy and stylish, everything feels welcoming, and at the same time it’s spotless and sterile, which I really appreciate. It was such a nice combination of professional service and a warm, relaxing vibe. Definitely a place I’d love to come back to, and I can highly recommend Assel if you want your brows to look perfect!